Bravissimo asked for ideas to help launch their Pepperberry brand in a memorable way. They wanted to promote their “Discover your Body Shape” strapline across 16 of their 21 stores.
Working alongside Bravissimo’s marketing team, we developed Press Launch Packs. The packs included an invitation to the launch event, product brochure and quirky dolls that the recipient could dress with a selection of Pepperberry clothing. We elected to use premium materials and introduced metallic colours and gloss UV varnish to convey the luxury feel of the brand.
In store POS packs contained brand guides that introduced store colleagues to the Pepperberry range. Mannequin hangers were produced in the same shapes as the 3 body types promoted by Pepperberry with ribbons to match.
A smooth launch of a new brand using a very interactive and visible POS campaign.
Visit the Pepperberry website at www.bravissimo.com/pepperberry